Maintaining a second configuration of the app incurs direct, significant costs in development and support. Like most iPhone apps, it will run in the iPad’s “2X” simulator, but it’s terrible.) The iPad represents about half of my business, but I’ve never offered a free iPad app, and almost nobody has ever asked for one.This is a very good ratio, especially given such an “expensive” paid app. When it was still available, Instapaper Free was downloaded about 3 times more often than the paid app.It launched in the fall of 2008 at $9.99, and in June 2009, I dropped the price to $4.99, where it remains. The paid app has never been “on sale”.I may keep it out indefinitely, effectively discontinuing Instapaper Free. This break went so well that I pushed the return date back by another month. Again, nobody noticed, and sales increased (although it’s hard to say which portion of the increase, if any, is attributable to Free’s absence, since most of it is from the iPad 2’s launch). On March 12, knowing I was heading into very strong sales from the iPad 2’s launch, I pulled Free again, this time for a month. Not only did sales increase incrementally, but nobody seemed to notice. Last fall, I conducted an experiment: I quietly removed Instapaper Free from the App Store 1 for three days, leaving only the full, $4.99 Instapaper app. A programmer, writer, podcaster, geek, and coffee enthusiast.Ībout Why Instapaper Free is taking an extended vacation
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